Backbone needed product communications that could work across retail, social and promotional settings while keeping feed categories and product benefits easy to identify.
What Valron delivered
Branding support
Product marketing
Retail and store branding
Promotional design
Product imagery
Poultry-feed campaign creative
Fish-feed campaign creative
Social-media assets
What changed
The engagement created a stronger visual system for recurring product and retail campaigns and gave the brand reusable creative structures across channels.
