01 / THE BUSINESS CONTEXT
Understanding the actual need.
The work required adaptable creative that could support different campaign needs while remaining consistent enough to feel connected.
02 / THE APPROACH
Design around the people using it.
The work started with a practical question: how should the experience function for the people who actually use it? The work required adaptable creative that could support different campaign needs while remaining consistent enough to feel connected. The resulting work brought together the content, navigation, design decisions and technical structure documented below.
03 / WHAT THE WORK INCLUDED
From idea to execution.
01
Marketing support
02
Creative execution
03
Digital communications
04
Portfolio campaign material
04 / THE OUTCOME & CONTINUING OPPORTUNITY
Building on the foundation.
The engagement supplied flexible digital creative structures for recurring campaign activity.