01 / THE BUSINESS CONTEXT
Understanding the actual need.
Food and hospitality brands need visuals that let people recognise the menu, understand the atmosphere and respond to timely promotions.
02 / THE APPROACH
Design around the people using it.
The work started with a practical question: how should the experience function for the people who actually use it? Food and hospitality brands need visuals that let people recognise the menu, understand the atmosphere and respond to timely promotions. The resulting work brought together the content, navigation, design decisions and technical structure documented below.
03 / WHAT THE WORK INCLUDED
From idea to execution.
01
Hospitality content and photography
02
Campaign and visual assets
03
Graphic-design collection
04 / THE OUTCOME & CONTINUING OPPORTUNITY
Building on the foundation.
Portfolio visuals are available through the original Pixieset galleries; measurable results are not asserted.
